Clear licensing scope · Centralised · Scalable

Your brand’s sound. Every location, in sync.

Music with a clearly defined licensing scope, campaign announcements and location-specific schedules. Manage your entire sound experience from one place with Brand Radio.

Clear licensing scope Location-level control Trackable support workflow
LIVE BROADCAST
Network monitored
BR

NOW PLAYING

Brand Signature

Evening schedule · Selected locations
LOCATION GROUPCentral schedule
NEXTCampaign announcement · 19:30
SynchronisationSchedule ready
Support centreRequest flow active

01 · WHY BRAND RADIO?

Business radio is more than
a playlist.

An end-to-end audio infrastructure that brings brand experience, operations and licensing scope into one broadcast system.

01

Licensing scope, clear from day one

Define the scope together at project start, based on commercial use, country, repertoire and broadcast model.

02

Control from one place

Manage music, announcements, alerts and calendars in one shared operations view.

03

Tailored to every location

Create different schedules for cities, stations, stores or selected groups.

02 · BRAND RADIO PLATFORM

Your entire broadcast network.
One screen.

Build a visible, measurable and traceable operation across central teams, locations and playback devices.

01 · Broadcast flow

Music and announcements in one schedule.

Plan playlists, campaign announcements and operational alerts centrally, and carry the same brand standard to every location.

Let’s discuss this solution
Broadcast flow — REAL INTERFACE · DEMO DATA
REAL INTERFACE · DEMO DATACampaign announcement scheduled

03 · THE REAL PLATFORM

Player, field visibility
and support in one system.

A customer-data-free product view created from the live platform screens you shared.

01Location player02Maps and reports03Photo support requests
Web-based · Responsive on desktop, tablet and mobile

04 · BROADCAST CONTINUITY

Prepared when the
connection fluctuates.

Active content and upcoming broadcast items are synchronised in advance. Cache-assisted local playback strengthens continuity during short connection interruptions.

01 Cache-first audio playback02 Upcoming content preloaded03 Active announcement cache04 Optional playback device
LOCAL PLAYBACKBroadcast ready
NOWNEXTANNOUNCEMENT

LICENSING ASSURANCE

Covered music,
no extra licensing cost.

When only Brand Radio’s rights-cleared catalogue is played at the locations and in the manner listed in the agreement, Brandbase Oy is responsible for arranging the required music and neighbouring rights and for the licensing costs arising from that covered use.

WRITTEN CONTRACTUAL ASSURANCE
01

The scope is documented

The repertoire, territories, locations, permitted use and contract term are stated in the proposal and agreement schedule.

02

Rights responsibility stays with us

Brandbase Oy assumes responsibility for arranging the required rights and licensing costs for the covered use.

03

Claims are contractually covered

A legally valid third-party claim is handled by Brandbase Oy under the copyright assurance and responsibility terms in the signed agreement.

The assurance applies only to the Brand Radio repertoire, territories, locations and background-music use defined in the agreement.

Review the scope and assurance

05 · CONTENT & PRODUCTION

Let your brand do more
than play. Let it speak.

Produce campaign, product, guidance and special-day content in your brand’s own tone, with Turkish and additional language options planned around your project.

Explore voices and languages
01
Music curationBuilt around your brand identity and the rhythm of the day.
02
Professional productionAnnouncements, jingles and campaign audio.
03
Brand voiceA consistent experience in every location.

06 · SAMPLE BROADCASTS

Every space has its own rhythm.

Listen to short industry-specific samples from the Brand Radio library.

Brand Radio sample broadcast cover

NOW LISTENING

Café selection

07 · OPERATIONS

See the field.
Track every request.

Operational tools designed to show broadcast network status and keep branches and head office in one support flow.

Location and device view — Status, volume and last connection details.

Location and device view

Status, volume and last connection details.

Online
Two-way support requests — Photo records, status and full reply history.

Two-way support requests

Photo records, status and full reply history.

NEWVolume checkLocation requestIN PROGRESSPlayback deviceTechnical teamCOMPLETEDAnnouncement updateCentral team

08 · HOW IT WORKS

01

We listen to the brand

Together, we define the space, customer journey, operations and brand tone.

02

We design the schedule

We shape the repertoire, licensing scope, announcements and timing.

03

We connect the locations

We configure location groups, permissions and playback devices.

04

We monitor and improve

We refine the broadcast with reports, support requests and feedback.

09 · INDUSTRIES

A distinct sound signature
for every space.

One platform, adapted to different customer journeys, location structures and operational needs.

Retail

Music flows tailored to store pace and time of day.

Fuel & energy

Campaign communication by station, city or region.

Hotels & hospitality

Atmosphere design for lobbies, restaurants and shared spaces.

Restaurants & cafés

Music and sales announcements that support service flow.

Fitness & spa

Tune the energy to the space and customer journey.

Automotive & showrooms

A controlled sound experience that carries the brand tone into the showroom.

10 · REFERENCES

Different industries.
One broadcast discipline.

We adapt the Brand Radio experience to different customer journeys—from retail and hospitality to automotive and food service.

Kuvars Optik
Back & Bond
Süvari
DeFacto
MAD Parfumeur
Burger King
BMW
Swatch
Hilton
Kia
Sbarro
ibis Hotels
Arby’s
Vilebrequin

11 · MONTHLY PLANS

Choose the plan
that fits your space.

Standard plans are structured around venue size and content needs. Scope and usage terms are defined in the proposal and contract.

0–200 m²

€24/ month

14-day free trial

  • 1 text-to-speech announcement per month
  • Announcement production in supported languages
  • Limited music-list selection
  • Selection from 10 music styles
Get a proposal

500+ m²

€59/ month

14-day free trial

  • 10 text-to-speech announcements per month
  • 1 professional voice-over production per month
  • Unlimited selection from available music lists
  • Algorithm-assisted music selection
  • Broadcast status monitoring in the panel
  • Selection from 30 music styles
Get a proposal

Managing multiple locations?

Let us build a scalable business plan around your location count, countries and broadcast structure. Contact us for multi-location pricing.
Request a business proposal

12 · TEAM

Sound, technology and operations.
One team.

Brand Radio is built by a multidisciplinary team bringing together music, production, technology, sales and customer operations.

Taha Utku Korkmaz

Taha Utku Korkmaz

Founder
Osman Durukan

Osman Durukan

General Manager
Beril Yaşaroğlu

Beril Yaşaroğlu

Chief Marketing Officer
Serkan Söylemez

Serkan Söylemez

Music & Production Manager
Elif Ebrar Durak

Elif Ebrar Durak

Sales Manager
Safa Yılmaz

Safa Yılmaz

Senior Software Developer
Daria Pankratova

Daria Pankratova

Art Director
Buse Maraşlıoğlu

Buse Maraşlıoğlu

Accounting Specialist

13 · FREQUENTLY ASKED QUESTIONS

Good to know.

The questions businesses ask most about the platform, playback continuity, content, support and licensing scope.

What is business radio?+

Business radio is a workplace broadcasting solution that lets a brand plan and manage music, announcements and schedules centrally across its locations.

What content can I manage with Brand Radio?+

Music playlists, campaign announcements, operational messages and broadcast calendars can be managed centrally.

Can locations use different schedules?+

Yes. Separate music and announcement plans can be created for cities, regions, stores, stations or custom groups.

Can announcements be scheduled for selected locations and times?+

Yes. Announcements can be assigned to locations or groups and scheduled by date, day, time, recurrence or track frequency.

Is voice production available in different languages?+

Text-to-speech announcements and professional voice-over production can be planned in supported languages according to the project.

What happens if the internet connection drops?+

Previously synchronised active content, upcoming tracks and announcements support local playback. Continuity depends on the installation and latest synchronisation status.

Can I monitor devices and locations?+

Online status, last connection and volume information can be monitored through the management panel.

Does the platform include maps and reporting?+

Locations can be viewed on city and world maps, and management reports can be exported for operations teams.

Can locations open support requests?+

Yes. Locations can create support requests with photos and follow the reply history and current status.

Do I need dedicated hardware?+

The platform is web-based. Compatible existing devices or an optional playback device selected for the project can be used.

How is multi-location pricing handled?+

Single-venue plans are based on floor area. Multi-location networks receive a tailored proposal based on location count, countries and operational needs.

How is the licensing and repertoire scope defined?+

Scope is assessed according to country, venue, repertoire, usage and delivery model, then defined in the proposal and contract. Music sources or uses outside that agreed scope may require separate permissions.

Can consumer Spotify or YouTube accounts be used in a commercial venue?+

Consumer subscriptions generally do not grant commercial background-music rights. Use the repertoire defined in your Brand Radio contract or another source with the appropriate commercial permissions.

Can I download the music files?+

No. Brand Radio is a broadcast and cache-assisted playback service; music files are not provided as user-downloadable content.

LET’S DESIGN YOUR BRAND’S SOUND

Bring every location
onto the same frequency.

Tell us about your brand and operations, and we’ll design the right broadcast plan together.

Brandbase Oy processes the information you submit to respond to your request, as described in the Privacy Notice.

info@brandradio.eu

Request a demo